Hamilton Beach Brands, Inc. forms marketing and distribution partnership with HCL Infosy

Posted by: Hamilton   Views: 857    CID   
Sep 10, 2014

Hamilton Beach Brands, Inc. forms marketing and distribution partnership with HCL Infosy (By Hamilton)

Hamilton Beach Brands, Inc. forms marketing and distribution 

partnership with HCL Infosystems Ltd. to enter India

New Delhi , HCL Infosystems Ltd., India's Premier Distribution, IT Services and 

Solutions Company, announced its business partnership with Hamilton Beach Brands, 

Inc., a leading small appliance company in America with over 100 years of product 

innovation. HCL Infosystems will market and distribute innovative consumer products 

throughout India under the Hamilton Beach® brand, America’s number one appliance 

brand for kitchen electrics*. Hamilton Beach will leverage HCL Infosystems’ channel 

and distribution expertise to develop the brand in India paralleling their recent expansion 

into Brazil and China. 

"We are proud of our partnership with America's number one kitchen appliance brand. 

We look forward to working with Hamilton Beach as there is ample headroom for 

innovation and growth across categories in India's consumer durable industry,” said 

Sutikshan Naithani, executive vice president & head - distribution business, HCL 

Infosystems Ltd. “Our strength lies in our wide-reaching distribution network and 

local expertise. We have created a dedicated sales, marketing, training and hiring team 

to ensure the necessary focus and support for a long-term relationship with Hamilton 

Beach. I envision using our collective strength to become another successful example 

of bringing global brands to the Indian market.”

"We are pleased to partner with HCL Infosystems, the number one distributor in India 

for consumer products. HCL Infosystems' exhaustive distribution network, coupled with 

their expertise in the consumer vertical, significantly reduces our time to market”, said 

Greg Trepp, president and CEO, Hamilton Beach Brands, Inc. “India is a key focus 

in our global growth strategy. We believe that through our innovative and customized 

product offerings, we can empower Indian consumers to ‘create fearlessly’ by fusing 

Western tradition with Indian cuisine. We foresee this alliance scaling new heights in the 

future” stated Trepp.

HCL Infosystems will be responsible for all Hamilton Beach distribution and marketing 

initiatives throughout India. HCL has launched Hamilton Beach products in Delhi NCR, 

Mumbai, Bangalore, Chandigarh, Kolkata, Ludhiana, Pune and Hyderabad. Initially, 

Hamilton Beach will launch 22 different kitchen appliances but plans to expand across 

different categories and to develop products specific to the Indian market such as 

superior mixer grinders. The extensive reach of HCL’s distribution and support network 

will build visibility for Hamilton Beach enabling them to increase their presence and 

expand their portfolio of offerings in India.

About Hamilton Beach Brands, Inc.

Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household 

appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach products 

can be found in households and business throughout the world. Hamilton Beach Brands, Inc. is a 

wholly-owned subsidiary of NACCO Industries, Inc. (NYSE: NC) and is headquartered in the United 

States, specifically in Richmond, Virginia. Information on innovative Hamilton Beach®, Proctor Silex®, 

TrueAir®, and HamiltonBeach® Commercial products can be found online at www.hamiltonbeach.in, 

www.hamiltonbeach.com, www.proctorsilex.com and www.commercial.hamiltonbeach.com

About HCL Infosystems Ltd.

HCL Infosystems Ltd. with revenue (LTM) of Rs. 7,852 crores (USD$ 1.3 Bn) is India’s Premier 

Distribution and IT Services and Solutions Company. HCL Infosystems’ has one of the largest sales & 

distribution network in the country and provides value added distribution for partners including last mile 

connect and support in marketing and promotions for Telecom, IT , Office Automation and Consumer 

Electronics products covering more than 15000 towns across 664 districts in India. Our distribution 

business has an unparallel network that reaches more than 100,000 retail outlets, over 800 Direct and 

Micro Distributors and over 12400 Channel Partners across India. In the services space the Company 

has robust services offerings such as a comprehensive portfolio of Infrastructure Managed Services, 

System Integration Services, Office Automation Services, Managed Print Services, Life Cycle Services 

and After-Sales Support Services. HCL Learning, the Company’s learning solutions business, serves 

the entire spectrum of education and training requirements across schools colleges, individuals and 

enterprises and offers Digital Content & Learning Solutions.

For more information please visit us at www.hclinfosystems.in

About HCL

HCL is a business enterprise with presence in the fields of Technology and Healthcare. Founded in 1976 

as one of India's original IT garage start-ups, the HCL enterprise currently comprises three companies in 

India - HCL Technologies, HCL Infosystems and HCL Healthcare with annual revenues of US$ 6.5 billion 

and over 95,000 professionals from diverse nationalities operating across 31 countries including over 

500 points of presence in India. In the technology space, HCL’s offerings span a wide range of software 

and hardware services and solutions including R&D, Technology Services, Enterprise and Applications 

Consulting, Remote Infrastructure Management, IT Hardware, Systems Integration, Distribution of 

Technology and Telecom Products. A new entrant in Healthcare, HCL aims to provide innovative medical 

services, products and training to meet the growing demand for quality healthcare in India. For further 

information, visit www.hcl.com 

For further information, visit www.hcl.in

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